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The mapping feature allows you define which data should be transferred between Magento and Salesforce systems through the sync process.

It's Advanced mappings allow you to map fields between both platforms via a simple Magento interface (in other words, you won't need a developer to customize the code every time you decide to add new attributes into the synchronization process). Each mapping allows you to control the system of record, whether it should be Salesforce or Magento giving you the flexibility to have very granular control over your data.

Advanced Mappings are available for the following entities:

• Magento Customer
  • Contact
  • Account
  • Lead
• Magento Product
  • Product
  • Product inventory
• Magento Order
  • Order
  • Order item
  • Opportunity
  • Opportunity item
  • Order status
  • Opportunity status
• Magento Shipment
  • Shipment
  • Shipment items
• Magento Invoice
  • Invoice 
  • Invoice items

...

Examples:

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Magento Customer

Magento Product mapping:

Magento Order mapping

Magento Shipment

Magento Invoice