Account & Contact Configuration

To start synchronizing your products with Salesforce you need to set desired settings on the Salesforce Products Configuration page

1. Automated Synchronization - Yes

Newly created Customers and any changes made in existing customer accounts will be automatically synchronized with Salesforce

2. Sync All Groups - Yes

Synchronizes all customers assigned to any customer group

3. Select Default Owner (Integration User for example)

This default owner will be assigned to Contact and/or Account when created

4. Contact Assignee - Retain Owner from Existing Account

If a matching Account already exists in Salesforce, Magento will assign a new Contact to whoever owns the Account. Otherwise, Magento will fall back to the 'Default Owner' value set above

5. Force into a single Account - No

All new customers will be created under a new account

6. Guest Address - Capture

Addresses captured during Guest checkout will be recorded at the contact level

7. Contact de-duplication - Leave duplicates

8. Account de-duplication - Leave duplicates

If duplicates are found using an Account Name, our system will merge those duplicates automatically before making updates in Salesforce.

All information about the customers is sent to Salesforce according to the fields mapping in Account and Contact grids

This is the default Account mapping

This is the default Contact mapping

Also, you have the ability to create your own custom mappings

Now let's check how the Guest Address - Capture option works

Now let's see how Logged-in customers are synchronized

The created customer was synchronized automatically. “Salesforce Account ID” and “Salesforce Contact ID” columns have links

Account Name consists of first and last customer name. Account Owner is set according to Default Owner setting

Let’s add customer address on Magento Frontend and see changes will automatically be synchronized with Salesforce

Leads Integration

If enabling Leads Integration Magento customers will first be created as a Lead and then converted to a Contact upon placing the first order in Magento. It allows you to separate potential and real customers.

1. Leverage Salesforce Leads - Yes

2. Convert Leads - Yes

Automatically convert Leads into Account/Contact or a PersonAccount if multiple records found with a matching email address

3. Converted Lead Status - Closed - Converted

4. Delete converted Lead - No

5. Lead Assignment Rule - None

6. Default Owner - Integration User

7. Lead Source - Web

8. Include into lookup - Yes

Match Lead Source when matching Leads in Salesforce

9. Lead de-duplication - Leave duplicates

If duplicates are found using an Email address, our system will merge those duplicates automatically before making updates in Salesforce.

let’s see how Leads Integration works

The created customer was synchronized automatically. “Salesforce Account ID” and “Salesforce Contact ID” columns are empty. The “Salesforce Lead ID“ column has links

Lead Name, Company, email was taken from Magento customer account. Lead Default Owner and Lead Source are the same as set in Leads Integration configuration

The customer was synchronized automatically. “Salesforce Account ID”, “Salesforce Contact ID”, “Salesforce Lead ID“ columns have links

Lead status becomes Closed - Converted

Newsletter Subscribers

To start synchronizing your subscribed customers as Lead with Salesforce you need to set desired settings on the Salesforce Newsletter Subscribers page

1. Automated Synchronization - Yes

Subscribed customers will be automatically synchronized with Salesforce Leads

2. Advanced Parsing - For every subscriber

The integration will use internal logic to collect the required information from the email address to capture subscriber record and their subscription status in Salesforce.

Lead ID column has link and Contact ID column is empty

Lead ID and Contact ID columns have links

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