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  • go to Magento Admin panel - Salesforce (sidebar menu) - B2B & Customers - Contact Configuration

  • Set “Contact de-duplication“ option to “Automatically” to automatically de-duplicate account data. We base this on an exact account name match (for example, "Microsoft" and "Microsoft Inc." would be considered two different accounts).

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Info

Read Contact/Account/Lead duplicates auto merge feature article for more information about Salesforce

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auto merge feature

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